FEATURED ARTICLES

NEWS

The Concept: Social Marketing, Issue 000016

Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?

Abstract Art as Inspo

Susan Radzyminski, the CMO of BST & Co, reached out to Trampoline after we worked together on the successful branding project to represent the merger of Albany Med and three other hospitals in the Capital Region.

BST is an accounting, business advisory, and management consulting firm that has just invested in new, flexible office space for their team of number crunchers and strategists. From an interior design standpoint, the office was a blank canvas, and the team at BST was in search of options and ideas on how to fill the walls with artwork.

FEATURED

NEWS

The Concept: Social Marketing, Issue 000016

Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?

Industry buzzwords (and what they actually mean…)

We know it can be hard to stop a conversation mid-sentence to say, “Could you define that word for me?” so we figured we’d share some commonly used advertising and marketing “buzzwords” below, glossary-style, that can help you confidently navigate those conversations.