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The Concept: What Does It All Mean? #000019

Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”

A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.

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For All the Wordsmiths Out There.

The importance of proofing your work before sending it out into the world cannot be underestimated. And thanks to longtime AI products like simple spellcheck and the newer Grammarly, we can get a quick assist—but nothing truly replaces an eye and ear for detail and context. That's where a proofreader (preferably human) comes in.

FEATURED

NEWS

The Concept: What Does It All Mean? #000019

Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”

A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.

Face It—A Story of Two Headshots

When we redesigned our website, we endeavored to manage it like we would a client project. There were times when the desire to “just get it done” tempted us to cut corners. Luckily we remembered all the times we’ve said to clients, “If you’re going to the effort of doing this, take the time and resources that you need to do it right.”