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![A focus on preservation: Revealing hidden histories frame by frame with Preservation League of New York State](https://images.squarespace-cdn.com/content/v1/618c0ad4bfd6ef195c29c395/1646673282804-990ADVETKQ3LLC01B2AJ/TroyNewYork.jpg)
A focus on preservation: Revealing hidden histories frame by frame with Preservation League of New York State
One of the most important things we do for clients is to create bridges. First, we deliver stories, missions, products, and experiences to potential audiences and clients using video, design, and language. Then, our skills get used in different ways to most effectively build those bridges.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.