ORDA (Olympic Regional Development Authority)

We founded Trampoline in 2003 before people said, “Manifest your dreams.” As a creative agency in the Adirondacks, downhill ski destinations were always a client goal. Creating consumer campaigns around outdoor adventure is where we’re at our most effective. Nearly 20 years later, we completed a collaborative rebranding process of their legacy sites.

What is collaborative rebranding, you might ask? In the case of ORDA, it was a request to involve their in-house creative team to update these regionally beloved marks. Rebranding is a highly subjective and emotionally charged undertaking, both for organizations and their audiences. Therefore, it is imperative a brand update is embraced across the organization, and a plan is created and honored to be consistent and deliberate in the launch and subsequent use.

We worked in lockstep with ORDA, pushing and pulling on all aspects of the brand family to respect the history while creating a system inviting new audiences and uses. ORDA has been a part of history; moving forward, it can create new historical moments.