SOUTHERN VERMONT
One of the most important facets of our process is creating work that stands out in the crowd, catching the audience's eye long enough to make a lasting impression.
To differentiate the beautiful Southern Vermont area from the competitive landscape of other destinations in the State offering similar attractions, we utilized simplified, eye-catching photography, created a cohesive brand system, and targeted the ads to in-state and nearby "tourists" to adjust to the COVID-19 pandemic.
We gained momentum and continued the campaign in hopes of driving tourism to the area as the pandemic evolved.
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Advertising, Branding, Digital & Social Campaigns, Photography, SEO, Videography
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Destination Area in Southern Vermont
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Account Manager, Art Director, Brand Strategist, Community Liaison, Copywriter, Creative Director, Director, Focus Group Coordinator, Graphic Designer, Illustrator, Media Buyer, Photographer, Producer, Production Coordinator, Proofreader, Talent Coordinator, Videographer
2-month campaign. 1.48M impressions.
2,399 clicks. 9.65% click-through rate.
