UMAINE
Stagnant enrollment and an outdated image meant that the University of Maine Augusta’s campus needed a new strategy for communications and recruitment. Trampoline started by creating a fresh look for the College and an identity system for its branch locations across the state.
We also created a tagline as an aspirational positioning, but also to start conversations with perspective students. “Declare Your Future” set the tone for outbound marketing pieces and admissions counselors to build the UMA brand—and step out of the shadow of bigger state campuses to the north and south.
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Branding, Collateral, Merchandise, Signage, Style Guide
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Higher Education Institution in Maine
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Account Manager, Art Director, Brand Strategist, Copywriter, Creative Director, Focus Group Coordinator, Graphic Designer, Proofreader
before
The results have been immediate:
over a single recruitment cycle, with redesigned materials and website in place, out-of-state admissions at Augusta are up 15%—the highest in the state of Maine.
"It was a pleasure to work with Trampoline; their products are exceptional and what they created are the cornerstones for our marketing."
— Mark Tardiff, former Executive Director of Strategic Marketing and Public Relations