FEATURED ARTICLES
Elevate your brand's credibility with precise proofreading and editing services from Trampoline Design. Let our experts ensure your content shines.
FEATURED
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
Riding the wave to the Capitol.
Standing up for what you believe in takes guts and persistence. This is just a small piece of what Surfrider Foundation does and I’m honored to be a part of it.
The magic of theatre returns to Glens Falls.
To bring the 2024 Adirondack Theater Festival shows to life through another medium, graphic design, we put the spotlight on the diversity of the shows, the force of community in the arts and beyond, and the resurrection of the magic of theater.
Feel the Rush…of ROI.
With shorter attention spans within which you need to capture and hold someone's attention, a well-designed digital ad that has a clear call-to-action and impactful creative can leave the customer wanting to know more/go there/buy that, leading to a substantial ROI.
Industry buzzwords (and what they actually mean…)
We know it can be hard to stop a conversation mid-sentence to say, “Could you define that word for me?” so we figured we’d share some commonly used advertising and marketing “buzzwords” below, glossary-style, that can help you confidently navigate those conversations.
The glass is half full at Paradox
Since the announcement of Paradox’s new brand launch, updated core can designs and recreated specialty brew labels naturally followed, in addition to fresh content—photo, video, and social. New brand + updated vibe = new material to create a broader appeal.
Minogues Beverage Centers rebrands to BEVS
Lending a hand in Maine
An emotional and sensitive project that our team poured themselves into, hoping to capture the immensity of the people who were willing to bare their souls to us.
The Concept: QUOTABLE. Issue #000006
The challenges make you stronger, more nimble, better able to handle what comes next—you are forced to make time to think bolder, get more creative, and forge deeper relationships with current clients.
To that end, we're sharing some of the things we worked on this year and some things that our clients said about us that contributed to the best memories of 2023.
The Concept: MOMENTS. Issue #000005
While it is true that we live in a time of non-stop information and stimulation, the power of moments still exists—people crave experiences worth remembering, Easter eggs that ignite a core memory, frozen in time.
Open Your Door to the Outdoors
Each year, Trampoline works hand-in-hand with Lake George RV Park to create a summer campaign that is chock full of ol’ fashioned American fun. As the park has grown through the years, so has the scope of work that we deliver to Park owner and CEO Dave King, keeping his business up to date with media trends and platforms.
The Concept: CHESTNUTS. Issues #000004 & #000007
The lesson here is to be ready for what's next, whatever that may be. Do your research, adopt early if it makes sense. Don't get comfortable, keep moving forward.
The Concept: RESEARCH. Issue #000003
The Concept: CONNECTION. Issue #000002
Live Like You’re On Vacation
Welcome to The Concept
Roughly Refined™: A New Brew for Paradox Brewery
Paradox Brewery, an independent, veteran-owned craft brewery, specializes in brewing innovative beer out of its state-of-the-art facility in the mountains of the Adirondacks. As the brewery geared up to celebrate its 10th anniversary this year, the team wanted a new look to welcome the next chapter.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.