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The Concept: Social Marketing, Issue 000016

Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?

Abstract Art as Inspo

Susan Radzyminski, the CMO of BST & Co, reached out to Trampoline after we worked together on the successful branding project to represent the merger of Albany Med and three other hospitals in the Capital Region.

BST is an accounting, business advisory, and management consulting firm that has just invested in new, flexible office space for their team of number crunchers and strategists. From an interior design standpoint, the office was a blank canvas, and the team at BST was in search of options and ideas on how to fill the walls with artwork.

FEATURED

NEWS

The Concept: Social Marketing, Issue 000016

Michele DeRossi Vidarte 1/29/24 Michele DeRossi Vidarte 1/29/24

The glass is half full at Paradox

Since the announcement of Paradox’s new brand launch, updated core can designs and recreated specialty brew labels naturally followed, in addition to fresh content—photo, video, and social. New brand + updated vibe = new material to create a broader appeal.

Alli Clift 4/27/23 Alli Clift 4/27/23

Under PRESSure

Michele DeRossi Vidarte 4/18/23 Michele DeRossi Vidarte 4/18/23

Embracing Their Greatness

To emphasize the unique traits of the Nichols College Bison and create brand consistency as they grow, Trampoline Design developed an updated Brand Guide complete with an iconography set in trademark green and black.

Michele DeRossi Vidarte 4/11/23 Michele DeRossi Vidarte 4/11/23

Scaling U.P.

A new identity for a snowy Upper Peninsula ski destination called for swag to match the stoke.

Derek Slayton 4/4/23 Derek Slayton 4/4/23

March SnowMadness Bracketeering

Forget the Ides of March; we dug into the Likes of March this year. Let's peek at how you can harness the energy of fandom to create ecosystems of engagement.