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The Concept: What Does It All Mean? #000019
The Concept: What Does It All Mean? #000019

Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”

A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.

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For All the Wordsmiths Out There.
For All the Wordsmiths Out There.

The importance of proofing your work before sending it out into the world cannot be underestimated. And thanks to longtime AI products like simple spellcheck and the newer Grammarly, we can get a quick assist—but nothing truly replaces an eye and ear for detail and context. That's where a proofreader (preferably human) comes in.

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FEATURED

NEWS
The Concept: What Does It All Mean? #000019
The Concept: What Does It All Mean? #000019

Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”

A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.

Read More →
Good Design is in the Details
Advice, graphic design Alli Clift Advice, graphic design Alli Clift

Good Design is in the Details

After years of honing our skills and working together to push the envelope and turn the key, our Tramp team of designers has found that good design lies in the details. For us, it comes down to the small things; the kerning of a headline, how colors contrast against each other, the uniformity in line weight. Here are the details our designers look at when putting a piece together.

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