FEATURED ARTICLES
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Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
The Concept: What Does It All Mean? #000019
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
For All the Wordsmiths Out There.
Elevate your brand's credibility with precise proofreading and editing services from Trampoline Design. Let our experts ensure your content shines.
Review: A Year of the Concept
A year in the books, 12 Concept newsletters chock full of advice, stories, industry tidbits, and more. As we move through the year, we write about the topics that are most relevant at the time: questions we’re getting, trends we’re seeing, work we’re proud of. Here’s a peek at what we reviewed throughout 2024. And as always, have a question or seeking an answer? ASK US.
The Concept: Applause & Faux Pas Issue #000018
2024—phew, we almost did it. The Paris Olympics, the BarbEnheimer Oscars, the 2024 election, a pygmy hippo, Glicked...so many moments, so little time. We've compiled some of our favorite hits and misses from the year—reinventions, unexpected breakthroughs, pop culture darlings, and downfalls.
Good Design is in the Details
After years of honing our skills and working together to push the envelope and turn the key, our Tramp team of designers has found that good design lies in the details. For us, it comes down to the small things; the kerning of a headline, how colors contrast against each other, the uniformity in line weight. Here are the details our designers look at when putting a piece together.
The Concept: Social Marketing, Issue 000016
Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?
The Concept: Is Video Worth It? Issue #000015
We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).
The Concept: The Power of the Grid. Issue #000014
The solution is not a one-size-fits-all but it can be a path to curating a social media presence in a way that is manageable, forward-facing, and professional. Between Instagram stories, Facebook feeds, TikTok's, X posts, and LinkedIn fodder, the reigning champ for ongoing content curation with staying power is...
The Concept: Summit Series. Issue #000013
We're hosting a single-day marketing conference, and it's an outdoor affair. The Trampoline creative team will be hiking the short but rewarding Bradley's Lookout trail in Bolton Landing to talk through strategy and design decisions, sticky points, ideas, you name it.
The Concept: Content Marketing. Issue #000012
Content marketing campaigns are built to solve a specific issue or to position a brand in a certain way. The goal of outbound communication is less focused on the bottom line and more dedicated to reputation and/or awareness.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.