FEATURED ARTICLES
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FEATURED
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
- Advertising
- advice
- Advice
- B Corp
- bike
- branding
- Brewery
- Casting Call
- Community
- copywriting
- Destination Marketing
- graphic design
- Internship
- Maine
- Marketing
- merchandise
- News
- Newsletter
- nonprofit
- outdoors
- Philanthropy
- Press Release
- rebrand
- Rebrand
- skiing
- snark
- Snark
- Social Media
- Staff
- Summit Series
- The Concept
- Uncategorized
- Video
- volunteer
- work
- Work
- Adirondack Theater Festival
- Adirondacks
- Adventure
- Advertising
- Advice
- Advocacy
- AI
- Albany Med
- Analytics
- Artificial Intelligence
- Award Winning
- Awards
- B Corp
- Bcorp
- Beer
- Beverages
- Black Lives Matter
- Brand
- Branding
- Brands
- Brewery
- Bromley
- Buzzwords
- Campaign
- Casting
- Catskills
- Chamber Of Commerce
- Clients
- College Of St- Rose
- Comics
- Commercial
- Communication
- Community
- Conference
- Content
- Copywriting
- COVID
- Craft Beer
- Creative
- Crystal Ridge
- Culture
- Demand Side Platform
- Dempsey Center
- Design
- Designer
- Destination Marketing
- Details
- Development
- Digital Campaign
- Digital Marketing
- Double H
- Editing
- Education
- Engagement
- Environment
- Experience
- Focus
- Fundraising
- Glens Falls Hospital
- Granite Peak
- Graphic Design
- Grid
- Halftone
- Hashtags
- Health Care
- High Falls Gorge
- Higher Ed
- Hiring
- Hospitality
- Hunter Mountain
- Identity
- Illustration
- Impact
- Industry
- Insights
- Instagram
- Internship
- Investment
- Job
- KPI
- Lake George Rv Park
- Lake Placid
- LGRVP
- Locations
- Loews
- Logo
- Logo Design
- Maine
- Map
- Maps
- Marcella Sembrich
- March Madness
- Marketing
- Merch
- Meyer Fuller
- Millennials
- Milwaukee
- Mixed Drinks
- Mount Bohemia
- Mountain
- Municipalities
- National Grid
- Network
- Newsletter
- Non-profit
- Nonprofit
- North Country
- Organic Social
- Outdoors
- Outreach
- Paid Media
- Paper
- Paradox
- Philanthropy
- Photo
- Photography
- Photoshoot
- Placemaking
- Posters
- Presentation
- Preservation
- Press
- Pride Of Ti
- Print
- Process
- Proofreading
- Publicity
- Pulp Fiction
- Rebrand
- Remote
- ROI
- Saratoga
- Saratoga Chamber
- Saratoga County
- Ski
- Ski Mountain
- Ski Resort
- Skiing
- Slients
- Snark
- Snowriver
- Social Media
- Special Events
- Staff
- Staff Retreat
- Storytelling
- Summer
- Summit Series
- SUNY
- Surfrider
- Sustainability
- Tagline
- Talent
- Team
- The Concept
- The Rock
- Theater
- Tiktok
- Tourism
- Tramp Life
- Type
- Typos
- UP
- Update
- Upper Peninsula
- Uvprinting
- Video
- Videography
- Vignette
- Webinar
- Website
- Wes Anderson
- West Mountain
- Wild Center
- Wisconsin
- Work
- Year-end
Pedaling Passion to Purpose
A few months back Derek rode in the Dempsey Challenge, choosing the 65 mile ride, while Paula walked in the 5k. Obviously he rides because he loves to do it, but it goes deeper than that.
An update: New Year, New Opportunity, New Intern into New Employee
We’re thrilled to enter into 2021 with open minds and an open internship position! Due to Covid-19, we’re working remotely, so you will be, too. We’re seeking an enthusiastic, self-motivated, creative individual who isn’t afraid to raise their hand with good ideas or ask for work if they are light.
Face It—A Story of Two Headshots
When we redesigned our website, we endeavored to manage it like we would a client project. There were times when the desire to “just get it done” tempted us to cut corners. Luckily we remembered all the times we’ve said to clients, “If you’re going to the effort of doing this, take the time and resources that you need to do it right.”
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.