FEATURED ARTICLES
Elevate your brand's credibility with precise proofreading and editing services from Trampoline Design. Let our experts ensure your content shines.
FEATURED
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
- Advertising
- advice
- Advice
- B Corp
- bike
- branding
- Brewery
- Casting Call
- Community
- copywriting
- Destination Marketing
- graphic design
- Internship
- Maine
- Marketing
- merchandise
- News
- Newsletter
- nonprofit
- outdoors
- Philanthropy
- Press Release
- rebrand
- Rebrand
- skiing
- snark
- Snark
- Social Media
- Staff
- Summit Series
- The Concept
- Uncategorized
- Video
- volunteer
- work
- Work
- Adirondack Theater Festival
- Adirondacks
- Adventure
- Advertising
- Advice
- Advocacy
- AI
- Albany Med
- Analytics
- Artificial Intelligence
- Award Winning
- Awards
- B Corp
- Bcorp
- Beer
- Beverages
- Black Lives Matter
- Brand
- Branding
- Brands
- Brewery
- Bromley
- Buzzwords
- Campaign
- Casting
- Catskills
- Chamber Of Commerce
- Clients
- College Of St- Rose
- Comics
- Commercial
- Communication
- Community
- Conference
- Content
- Copywriting
- COVID
- Craft Beer
- Creative
- Crystal Ridge
- Culture
- Demand Side Platform
- Dempsey Center
- Design
- Designer
- Destination Marketing
- Details
- Development
- Digital Campaign
- Digital Marketing
- Double H
- Editing
- Education
- Engagement
- Environment
- Experience
- Focus
- Fundraising
- Glens Falls Hospital
- Granite Peak
- Graphic Design
- Grid
- Halftone
- Hashtags
- Health Care
- High Falls Gorge
- Higher Ed
- Hiring
- Hospitality
- Hunter Mountain
- Identity
- Illustration
- Impact
- Industry
- Insights
- Instagram
- Internship
- Investment
- Job
- KPI
- Lake George Rv Park
- Lake Placid
- LGRVP
- Locations
- Loews
- Logo
- Logo Design
- Maine
- Map
- Maps
- Marcella Sembrich
- March Madness
- Marketing
- Merch
- Meyer Fuller
- Millennials
- Milwaukee
- Mixed Drinks
- Mount Bohemia
- Mountain
- Municipalities
- National Grid
- Network
- Newsletter
- Non-profit
- Nonprofit
- North Country
- Organic Social
- Outdoors
- Outreach
- Paid Media
- Paper
- Paradox
- Philanthropy
- Photo
- Photography
- Photoshoot
- Placemaking
- Posters
- Presentation
- Preservation
- Press
- Pride Of Ti
- Print
- Process
- Proofreading
- Publicity
- Pulp Fiction
- Rebrand
- Remote
- ROI
- Saratoga
- Saratoga Chamber
- Saratoga County
- Ski
- Ski Mountain
- Ski Resort
- Skiing
- Slients
- Snark
- Snowriver
- Social Media
- Special Events
- Staff
- Staff Retreat
- Storytelling
- Summer
- Summit Series
- SUNY
- Surfrider
- Sustainability
- Tagline
- Talent
- Team
- The Concept
- The Rock
- Theater
- Tiktok
- Tourism
- Tramp Life
- Type
- Typos
- UP
- Update
- Upper Peninsula
- Uvprinting
- Video
- Videography
- Vignette
- Webinar
- Website
- Wes Anderson
- West Mountain
- Wild Center
- Wisconsin
- Work
- Year-end

The Concept: Is Video Worth It? Issue #000015
We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).

Open Your Door to the Outdoors
Each year, Trampoline works hand-in-hand with Lake George RV Park to create a summer campaign that is chock full of ol’ fashioned American fun. As the park has grown through the years, so has the scope of work that we deliver to Park owner and CEO Dave King, keeping his business up to date with media trends and platforms.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.