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Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
- Advertising
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- Maine
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- Mount Bohemia
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- Outdoors
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- Paid Media
- Paper
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- Photo
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- Photoshoot
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- Posters
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- Print
- Process
- Proofreading
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- Ski
- Ski Mountain
- Ski Resort
- Skiing
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- Social Media
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- Staff
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- Surfrider
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- The Concept
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- UP
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- Uvprinting
- Video
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- Vignette
- Webinar
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- Wes Anderson
- West Mountain
- Wild Center
- Wisconsin
- Work
- Year-end

merchandise,
rebrand,
branding
Michele DeRossi Vidarte
merchandise,
rebrand,
branding
Michele DeRossi Vidarte
Scaling U.P.
A new identity for a snowy Upper Peninsula ski destination called for swag to match the stoke.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.