FEATURED ARTICLES
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FEATURED
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
- Adirondacks
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- Advertising
- Advice
- Advocacy
- AI
- Albany Med
- Analytics
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- B Corp
- Bcorp
- Beer
- Beverages
- Black Lives Matter
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- Branding
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- Chamber Of Commerce
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- College Of St- Rose
- Comics
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- Communication
- Community
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- COVID
- Craft Beer
- Creative
- Demand Side Platform
- Dempsey Center
- Design
- Designer
- Destination Marketing
- Digital Campaign
- Double H
- Education
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- Environment
- Experience
- Focus
- Glens Falls Hospital
- Graphic Design
- Halftone
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- Higher Ed
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- Hunter Mountain
- Identity
- Illustration
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- Instagram
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- Lake George Rv Park
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- LGRVP
- Locations
- Loews
- Logo
- Maine
- Map
- Maps
- March Madness
- Marketing
- Merch
- Meyer Fuller
- Millennials
- Mixed Drinks
- Mount Bohemia
- Newsletter
- Non-profit
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- Paper
- Paradox
- Philanthropy
- Photo
- Photography
- Photoshoot
- Posters
- Presentation
- Preservation
- Press
- Print
- Process
- Pulp Fiction
- Rebrand
- Remote
- ROI
- Saratoga
- Saratoga Chamber
- Saratoga County
- Ski
- Ski Resort
- Skiing
- Slients
- Snowriver
- Social Media
- Special Events
- Staff
- Staff Retreat
- Summer
- SUNY
- Surfrider
- Sustainability
- Tagline
- Talent
- Team
- The Concept
- Theater
- Tiktok
- Tramp Life
- UP
- Update
- Upper Peninsula
- Uvprinting
- Video
- Videography
- Vignette
- Webinar
- Website
- Wes Anderson
- West Mountain
- Wild Center
- Work
- Year-end

Here’s to you, 2024.
A final tip of the cap to 2024 and all the brands that came with it. It never gets old seeing these designs come to life in the wild.

The glass is half full at Paradox
Since the announcement of Paradox’s new brand launch, updated core can designs and recreated specialty brew labels naturally followed, in addition to fresh content—photo, video, and social. New brand + updated vibe = new material to create a broader appeal.

Scaling U.P.
A new identity for a snowy Upper Peninsula ski destination called for swag to match the stoke.

March SnowMadness Bracketeering
Forget the Ides of March; we dug into the Likes of March this year. Let's peek at how you can harness the energy of fandom to create ecosystems of engagement.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.